KFC Trinidad was “grilled” on social media after the fast food chain marked a Trinidadian holiday celebrating the end of slavery with a tone deaf BLM-inspired chicken ad.
The chicken chain’s Trinidad subsidiary apparently wanted to support the nation’s Emancipation Day, commemorating the end of slavery in British colonies.
In an Instagram post, KFC showed a chicken drumstick with the silhouette of a ‘black power’ fist popularized in the United States with the phrase “Happy Emancipation Day.”
The company later apologized for the post:
At KFC Trinidad, we always strive to recognise our nation’s multicultural history and make up, and to play our part in recongising it.
Our intention was to support and recognise the importance of this historically significant event.
We recognise that our posts commemorating Emancipation Day drew some negative responses.
Clearly, we got it wrong and we want to unreservedly apologise for the offence caused.
As a result, we are reviewing the approval process of all of our communications to avoid situations like this reoccurring.KFC Trinidad