Why is the Democratic Party BURNING $20M to Understand Men?!?

A jaw-dropping report from The New York Times has people buzzing about the Democratic Party’s latest political boondoggle: spending $20 million to figure out how to talk to American men.

No, seriously. It’s real. And it’s ridiculous.

The Democratic Party Throws Money at a Problem

The project—code-named SAM, short for “Speaking with American Men”—has Democratic consultants holed up in luxury hotels studying the “syntax” and tone of how American men speak.

Apparently, the Democratic Party has become so feminized and so out of touch with the average American man that it now needs help rediscovering its masculine side.

What’s fueling the mockery from critics is how the party’s consultant class is going about it. Rather than stepping out of their DNC-funded luxury cocoons and meeting voters in the real world, these political grifters are analyzing men like an endangered species from a distance.

Come on—do they really need a Rosetta Stone to understand guys who just want to mow lawns, crack open a beer, and be left alone? The Democratic Party could’ve paid me a couple of bucks for that insight alone!

A Problem of Their Own Making

This is the latest example of a recurring theme we’ve covered for years: the Democratic Party has spent decades sidelining traditional masculine voices and values—only to suddenly realize that ignoring half the country might have consequences at the ballot box.

Now, with key voting blocs slipping away, they’re shelling out millions for consultants to reverse-engineer a problem they created.

It’s worth asking: Who built the party’s “woke” framework that pushed men away in the first place? The very same consultant class now profiting from the cure! They built a platform with women at the forefront and identity politics in overdrive—and now wonder why they’ve lost touch with men.

Once again, the only real winner is the consultant class. They rake in millions for conducting focus groups and crafting memos when common sense should suffice.

The Democratic Party Has “Analysis Paralysis”

Another issue? The Democratic Party’s obsession with avoiding offense has paralyzed its leadership. Just look at the David Hogg DNC debacle, where internal gender rules for party leadership elections became an absurd barrier to organizing.

The party is choking on its own “improvements.”

Retail politics isn’t rocket science. Voters tell you their concerns. You listen and respond. That’s it.

But Democrats have spent so much time catering to fringe voices that they’ve forgotten the middle exists. And when the center of the electorate gets ignored long enough, they look for alternatives.

That’s why average American guys—not the latte-sipping “White Dudes for Harris” crowd—have quietly moved on.

It’s also a big reason why the GOP surged in 2024. While the Democratic Party focused on language and optics, the GOP offered authenticity and real-world issues that resonated across the center.

Final Thoughts: Just Talk to People

The lesson here is so obvious it’s almost laughable: talk to voters like people. Not like research subjects. Not like marketing segments. Just people.

Instead of another consultant buffet brainstorm that reinforces the elitism driving voters away, maybe the Democratic Party should show up at town halls, union halls, diners, and barbershops—places where real conversations actually happen.

People already believe the Democratic Party is tone-deaf and wasteful. Why keep proving them right?

Studying men like they’re a lost civilization shows just how far off course the party has drifted. And spending $20 million to figure out how to be authentic? That might be the most Democratic thing the Democratic Party has ever done.

Tell us what you think about this topic: is the Democratic Party just repeating their cycle of failure yet again? Or, will they get it right this time? Sound off in our comments, and don’t forget to subscribe to our original video content on YouTube, on Rumble and on X.